LeadGenesys Announces Channel Management Module to Optimize Indirect Sales Channels

(SAN MATEO, CA – April. 6, 2005) LeadGenesys (www.leadgenesys.com), the innovative provider of on-demand marketing and sales effectiveness (MSE) solutions for B2B companies, today announced the availability of the LeadGenesys Channel Management Module™. A seamlessly integrated extension of the LeadGenesys Platform, the new module enables enterprises, franchise organizations and dealership groups to quickly optimize lead-gen ROI and revenue through multiple partner channels and lead management scenarios.

“We developed this module in direct response to our growing roster of global clients seeking to simplify lead generation and lead management through multiple channels,” said Jeff Kostermans, President and CEO of LeadGenesys. “An optimized channel management strategy is a core competitive advantage and most companies don't have the time, resources or process required to implement one.” Recognizing the limitations of SFA's, companies can now leverage the LeadGenesys solution to optimize lead generation and lead cultivation through both the direct and indirect sales channels.

The LeadGenesys Channel Management Module enables enterprises to:

• Optimize lead push / pull scenarios based on best practice methodologies.
  
• View lead quantity, quality, follow-up productivity and closed loop lead feedback throughout the channels.
  
• Project ROI early in the lead management lifecycle of channel campaigns.
  
• Refine channel strategies based on the best performing mix of process and partners.

The LeadGenesys Channel Management Module enables channel partners to:

• Select, reject, selectively reassign and provide feedback on leads.
  
• Focus on the best quality leads and re-score leads based on custom lead qualification criteria.
  
• Accelerate the B2B sales cycle by seeing real-time web visits, interaction with email, direct mail, banners and other components of the marketing mix.
  
• Combine web visitation data with campaign response data to build an actionable unified contact history profile.

About LeadGenesys:

LeadGenesys offers a web-based solution specifically designed to optimize integrated B2B lead-generation efforts. The highly customizable solution helps companies like Anritsu, Praxair, Advanced Micro Devices and Fairchild Semiconductor boost marketing ROI and sales effectiveness, while lowering the cost of owning SFA and CRM applications. LeadGenesys is a privately held company headquartered in San Mateo, CA. For additional information on the LeadGenesys Channel Management Module visit here or call 650-212-7210.