LeadGenesys Summer 06 Release Enhances Rules-based Lead Cultivation

( SAN FRANCISCO, CALIFORNIA – July 2, 2006 ) – LeadGenesys (www.leadgenesys.com), the innovative provider of automated demand generation for B2B companies, today announced the Summer 06 release of the LeadGenesys Platform. The release included a number of enhancements aimed at increasing the flexibility of rules-based cultivation and lead notifications.

As opposed to CRM or email –only applications, the LeadGenesys solution optimizes and tracks the entire integrated marketing mix. The solution serves as a complementary front-end to CRM applications and enables B2B clients to get more out of the top of the marketing and sales funnel by boosting ROI and accelerating sales cycles. LeadGenesys clients accomplish this by tailoring rules specific to their own processes while at the same time giving management unique insight into what is working and what is not.

"B2B companies with sizeable marketing and sales investments are experiencing significant pain when it comes to filling the marketing reporting gaps in their CRM systems," said Jeff Kostermans, President and CEO of LeadGenesys. “The Summer 06 release helps fill the typical marketing reporting gaps and also help sales teams be more responsive to elusive, high value, prospects when they exhibit 'hand raising' activity.

The Summer 06 release includes enhanced functionality that enables sales and marketing teams to:

• Apply completely customized rules that automatically cultivate prospects based on their unique profile or based on select activities.
• Selectively trigger notifications to sales team members when A or B quality leads visit the website, or exhibit any activity related to an email.
• Flexibly blend automated marketing-driven cultivation with sales-driven cultivation.
• Flexibly determine which leads should be synched with the CRM system.

About LeadGenesys:

LeadGenesys optimizes the top of the B2B sales funnel where 9 out of 10 leads are typically discarded. The web-based solution complements SFA/CRM systems with automated and rules-based lead cultivation. Companies including AMD, Fairchild Semiconductor, Computer Associates, Mercury, Anritsu, Zebra Technologies shorten sales cycles with custom lead scoring, rules-based triggers, notifications, and finally filtered dissemination of qualified leads into the SFA/CRM system. Marketing ROI is continuously enhanced via real-time metrics on lead quality and unique insight into lead cultivation productivity. Best practices are blended with systematic lead cultivation and applied to each client's lead management scenario to boost sales efficiency, data accuracy, and truly accountable revenue.