LeadGenesys Announces LeadGenesys Lite™ Version of Platform

( SAN FRANCISCO, CALIFORNIA - February 7, 2008 ) – LeadGenesys (www.leadgenesys.com), the innovative provider of marketing automation, systematic demand generation, and rules-based lead nurturing for B2B companies, today announced the release of the LeadGenesys Lite™ version of the LeadGenesys Platform. The release is and ideal solution for small, growing businesses with a resource-constrained marketing team supporting at least 5 sales reps.

"Accountable revenue generation is a key objective for B2B marketing departments regardless of size," says LeadGenesys CEO, Jeff Kostermans. "With this new product, LeadGenesys offers a truly affordable solution for B2B companies that want to replace a myriad of marketing applications that are not connected or capable of building unified and truly actionable contact history profiles.

Unlike other marketing automation solutions, LeadGenesys Lite blends email marketing, website tracking, landing pages, and unified reporting into a single application that seamlessly integrates with your CRM system. LeadGenesys Lite has nearly all the functionality of the LeadGenesys Platform with the exception of rules-based lead nurturing, advanced lead notification alerts, and channel management functionality. See the product comparison chart.

LeadGenesys Lite is a perfect entry into B2B marketing automation for marketing teams looking to put more and better quality leads into the funnel while proving their contribution to accountable revenue generation. Salesforce.com customers can benefit from the tight integration that typically only takes one day to implement. Best of all, LeadGenesys Lite customers can seamlessly upgrade anytime to the LeadGenesys Platform when advanced levels of marketing sophistication are required.

Time strapped marketers can leverage LeadGenesys Lite to easily:

• Produce landing pages in minutes
• Send email campaigns without any knowledge of HTML
• Know who is on the website and what they are interested in
• Trigger custom alerts to the sales team
• Custom grade leads
• Optimize search engine marketing
• Leverage detailed analytics / reporting
• Build unified contact history profiles
• Synch leads with the CRM system

About LeadGenesys:

LeadGenesys optimizes the top of the B2B sales funnel where 8 out of 10 leads are typically discarded. The web-based solution complements SFA/CRM systems with automated and rules-based lead nurturing. Companies including AMD, Fairchild Semiconductor, Computer Associates, Mercury, Anritsu, and Zebra Technologies shorten sales cycles with custom lead scoring, rules-based triggers, notifications, and finally filtered dissemination of qualified leads into the SFA/CRM system. Marketing ROI is continuously enhanced via real-time metrics on lead quality and unique insight into lead cultivation productivity. Best practices are blended with systematic lead nurturing and applied to each client's lead management scenario to boost sales efficiency, data accuracy, and truly accountable revenue.