GTM Strategy
Know exactly who to target, what to offer and which message wins, and keep that current as your market moves.
6 AI employees
- GTM DirectorTakes direction from the Chief Orchestrator, runs the team's workflows and coordinates with the other team directors.
- Positioning and Narrative ControllerSharpens your unique selling point, value proposition and core differentiator, then checks new content against your narrative and scores it. It's the entry point to the Narrative Control Kit and feeds every other employee.
- Target Audience AnalystBuilds buyer personas and target account lists, and tracks buying signals like hiring, funding and site visits.
- Competitive Intel AnalystTracks competitor messaging, pricing and gaps, and produces battlecards.
- Product OptimizerUnderstands your products and describes them for market-facing use.
- Marketing Performance AnalystReports on website and channel performance, and shows which channels produce pipeline.