Whether you need it built or fine-tuned, an AI-infused demand-gen engine enables you to scale. Time, budget and expertise are frequently assumed to be limiting factors, but once you have product market fit, each of those three factors must support scaling. Since you are committed to growth, here are some answers to the most frequently asked questions. 

 

 

Why do I need to build an engine? 

Simply put – to get to your destination faster. With well orchestrated inbound and outbound motions, your sales cycles, conversion rates and cost per opportunity will significantly improve. The tools and team you’ve invested in will operate at a higher level of performance to boost ROMI ( Return on Marketing Investment ). 

 

 

When do I know if my engine needs fine tuning? 

In a nutshell … when you suspect you can operate more efficiently. Some tell-tale signs your hunch is right include: 

•      Cost per opportunity is not improving quickly enough. 
•      You are seeing low conversion rates between one or multiple stages in the funnel. 
•      Changes to the team have impacted scalability. 
•      Sales is concerned about lead quantity or quality – or both. 
•      You’re utilizing only the basic functionality of your tech stack. 
•      You are thinking about new tech, but don’t know which solutions to adopt. 

 

 

How can I justify investing in an engine vs a campaign or event? 

Campaigns and events come and go – and are not always guaranteed to be successful. Since timing is often a factor, systematic account penetration to raise awareness and drive opportunities is essential. To enable scaling, future marketing efforts can be tapered vs completely eliminated, enabling your engine to continuously drive opportunities in between campaigns. 

 

 

I don’t have the time or expertise to build it.  Why should I invest in this now? 

Once you have product market fit, the time to scale is now. Time and resources will always be fully allocated. The time you save trying to build your engine can be applied to other marketing efforts. With augmented expertise, you’ll build a better engine faster, drive a steady flow of more opportunities, and free up more time through automation. 

 

 

Why not hire / build internally? 

It’s hard to find someone with decades of marketing ops, demand-gen, and sales enablement experience. It’s expensive, consumes internal interviewing resources, and onboarding takes time. If the new hire doesn’t have dozens of proven prior deployments, the risk of hiring someone who can’t deliver is high, and you’ll need to manage that hire to ensure optimal performance. 

 

 

Why not work with an agency or one of the marketing automation partners? 

Agencies tend to be more campaign and services focused instead of specialized in building systematic demand-gen engines. If willing to build an engine, they may outsource to a subcontractor requiring a layer of management and related management fees. They may also assign someone who may be adept at technology, but who doesn’t have the years of detailed funnel optimization required to tailor and advise you on best practices and your specific GTM motions. 

 

 

What kind of results can I expect? 

Most integrated multi-channel engines are built within a month. Upon completion, you’ll have a rules-based systematic solution that improves lead quality with refined scoring, accelerates opportunities, makes your team more efficient, and gives you the metrics you need to continuously optimize your predictable funnel. LeadGenesys clients routinely see a more opportunities, quicker, and at a lower cost.  Every team member we work with on engine building quickly becomes more capable and impactful to your company. 

 

 

How does the guarantee work? 

We do not take full payment until all work is completed to your satisfaction. LeadGenesys grows when you grow. We aim to be a long standing resource for you as your martech stack, team members, and GTM motions evolve – which can only happen if we deliver on our guarantee.