When:

      1. Assuming you have product market fit, now is the time to begin scaling demand generation.

      2. You may be looking to operate more efficiently or have skill gaps to be filled on the team. 

      3. Alternatively, you may be expanding new product lines, territories, partnerships, etc and simply need a helping hand to                            execute quickly without any missteps. 

 

Why:

          Although you could build out your GTM team with hires, investments in headcount are time consuming, inherently risky and                    expensive.  Engaging an agency has similar risks, and while some can be good at point-in-time creative and campaign                            execution, very few are specialized in building perpetual demand generation engines enabling you to truly scale.
          A smarter play is to build the engine and overlay campaigns on top of it.

          Below is some more detail on why it can make sense to consider hiring a fractional demand generation leader specialized in                  helping you scale.

 

Specialized Expertise: 

• Proven track record: Fractional leaders bring a wealth of experience in building demand generation engines for companies, increasing your chances of success.

• Industry knowledge: They understand the nuances of your GTM motions and can tailor strategies accordingly.

• Data-driven approach: They leverage analytics to measure and optimize your funnel, ensuring efficient use of your marketing budget.

 

Flexibility & Scalability:

• Adapt to changing needs: As your company evolves, you can adjust the fractional leader’s involvement to match your current priorities and budget.

• Rapid ramp-up: Experienced fractional leaders can quickly assess your situation, develop a strategy, and implement tactics to drive sustained demand generation.

• Mentorship for your junior marketers: They can provide guidance and training, helping your junior marketers develop their skills and contribute more effectively.

 

Reduced Risk: 

• No long-term hiring mistakes: When the fractional leader is no longer needed, you can more easily part ways without the complexities of terminating a full-time employee.  When the need arises again, they are already familiar with you.

• Objective perspective: They can provide an unbiased assessment of your current marketing efforts and quickly identify areas for improvement.

• Fresh ideas: They can introduce new strategies and tactics that your internal team may not have considered.

 

 

Cost-effectiveness: 

• No long-term commitment: Fractional leaders are hired on a project or part-time basis, eliminating the need for a full-time salary and benefits package. This is crucial when you’re bootstrapping or have limited resources.

• Access to senior-level expertise: You gain the experience and knowledge of a seasoned demand generation and marketing operations expert without the hefty price tag of full-time marketing leaders.

• Focus on results: Fractional leaders are typically compensated based on project completion and performance, aligning their incentives with your growth goals.

 

        Overall, a fractional demand generation leader can provide your company with the expertise and guidance needed to scale                    effectively while minimizing financial risk and maximizing flexibility. They can help you build a sustainable demand generation                  engine, empowering your junior marketers and setting the stage for long-term growth. 

        Note: It’s essential to carefully vet potential fractional leaders to ensure they have the relevant experience and a proven track                record of success in your industry.

 

Here are some key questions to ask when vetting and potentially hiring a fractional demand generation leader for your company.

 

Experience & Expertise

• Can you share examples of successful demand generation campaigns you’ve led for tech startups at a similar stage of growth?  Look for specific metrics and outcomes, not just vanity metrics.

• What specific strategies and tactics have you found to be most effective in driving demand for tech products/services in our target market?  This helps gauge their understanding of your industry and target audience. 

• How do you measure and track the success of demand generation efforts? What KPIs do you focus on?  Ensure alignment with your company’s goals and priorities. 

• Can you describe your experience working with junior marketers and helping them develop their skills?  This is crucial as you want the fractional leader to empower your existing team. 

• Based on your initial understanding of our company and product, what are some potential demand generation opportunities you see?  This helps assess their ability to think strategically and creatively about your business.

• How would you approach building a sustainable demand generation engine for our company, given our current resources and budget? Look for a realistic and data-driven approach.

• How do you stay up-to-date with the latest trends and technologies in demand generation? Ensure they’re committed to continuous learning and adapting to the ever-changing marketing landscape.

 

Collaboration & Communication

• How do you prefer to collaborate with internal teams, especially with our junior marketer? Ensure their communication style and work style align with your company culture.

• What kind of reporting and updates can we expect from you on a regular basis? Set clear expectations for transparency and accountability.

• Can you provide references from past clients who can speak to your expertise and work ethic? Always check references to validate their claims and assess their professional reputation.

 

Remember, the goal is to find a fractional leader who not only has the skills and experience but also aligns with your company’s values and vision. By asking these questions and carefully evaluating their responses, you can increase your chances of finding the right fit to help your company scale effectively.

 

The Bottom Line:

Fractional demand gen leaders ( the good ones if you can find and attract them ) may make sense but they still need time to ramp up and must put automation into your funnel.  No solution on the market ramps faster and automates your funnel better than the LeadGenesys Engine.  Compare the costs, risks, and time investment just like 150 other fast growing companies did.