Do I need the Narrative Control Kit first?
Yes. The Kit is the foundation every team runs on. Its $795 cost is credited in full toward your GTM Strategy team setup, so starting there costs you nothing extra.
Is the GTM Second Brain required?
It's strongly recommended because it is the memory your AI teams work from. If you already maintain a current, well-organized knowledge base, we can connect it instead.
Why do I start with three teams?
GTM Strategy decides who to target and what message wins. Operations is the command layer that turns your direction into a plan and keeps your CRM clean. The teams you add are where that strategy turns into content, pipeline or closed deals. Together they let work hand off from research to copy to campaigns to sales.
Is there a minimum term?
Monthly subscriptions have a 6-month minimum, then continue month to month. That's the time it takes for your teams to learn your market and show measurable results against your starting numbers. Annual subscriptions save 20%.
What do the 10 included connector integrations cover?
Ten standard connections to go-to-market tools you already use, such as your CRM, inbox, calendar and ad accounts. We confirm the list during scoping. Custom connections, an 11th tool or tools without an API are quoted separately at $150 per hour.
Can I add teams later?
Yes. Add teams one at a time as you're ready, or choose the full lineup. Customer Growth is in development, and current clients can join the waitlist.
Will I need new software or seats?
No. Your teams work inside the CRM, inbox, calendar and GTM tools you already have, and many clients find they need fewer subscriptions.